Заранее очень благодарна.

Перевод фразы:

http://support.microsoft.com/default.aspx?scid=kb;EN-US;Q114222

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Although the phrase is nonsense, it does have a long history. The phrase has been used for several centuries by typographers to show the most distinctive features of their fonts. It is used because the letters involved and the letter spacing in those combinations reveal, at their best, the weight, design, and other important features of the typeface.

A 1994 issue of "Before & After" magazine traces "Lorem ipsum ..." to a jumbled Latin version of a passage from de Finibus Bonorum et Malorum, a treatise on the theory of ethics written by Cicero in 45 B.C. The passage "Lorem ipsum ..." is taken from text that reads, "Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit ...," which translates as, "There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain...."

During the 1500s, a printer adapted Cicero's text to develop a page of type samples. Since then, the Latin-like text has been the printing industry's standard for fake, or dummy, text. Before electronic publishing, graphic designers had to mock up layouts by drawing in squiggled lines to indicate text. The advent of self-adhesive sheets preprinted with "Lorem ipsum" gave a more realistic way to indicate where text would go on a page.

http://www.straightdope.com/columns/010216.html

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What does the filler text "lorem ipsum" mean?
16-Feb-2001

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Dear Cecil:

Cecil, just what the heck does the Latin phrase that starts lorem ipsum mean? I have seen this used as "filler text" for years and have always wondered what it meant. Today I had finally had enough, so I cranked up my favorite search engine and fed it this phrase. You can imagine what I got back--thousands of Web pages in various stages of construction. And so I turn to you. --Joe Nicholas, via the Internet

Dear Joe:

This one is deep. Remember etaoin shrdlu? (Maybe you don't. Never mind, a bulletin on the subject is forthcoming.) Remember the Illuminati and fnord? Lorem ipsum is the same deal--one of those inscrutable phrases that just keeps turning up. Surely it means something. Surely it's invested with, you know, mysto power. Lorem ipsum, my children. So mote it be.

Before we go any further I'd better explain what we're talking about. Lorem ipsum is the beginning of a pseudo-Latin passage commonly used as placeholder text when a graphic designer dummies up a page layout. It's intended to show how the type will look before the copy is available. I say pseudo-Latin because though the passage contains recognizable Latin words, they don't seem to add up to anything, and some are just jabberwocky--there's no Latin word lorem, for one thing. Lorem ipsum is only the beginning, by the way. The text continues lorem ipsum dolor sit amet, consectetur, adipisci velit, etc.

In the graphic design business, nonsense filler like this is known, somewhat incongruously, as "greeking," presumably because "it's Greek to me." It was available for many years on adhesive sheets in different sizes and typefaces from a company called Letraset. In pre-desktop-publishing days, a designer would cut the stuff out with an X-acto knife and stick it on the page. When computers came along, Aldus included lorem ipsum in its PageMaker publishing software, and you now see it wherever designers are at work, including all over the Web.

A few years ago someone wrote to Before & After, a desktop publishing magazine (www.pagelab.com) asking what lorem ipsum meant. "It's not Latin, though it looks like it, and it actually says nothing," the editors replied. "Its 'words' loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real."

Not exactly. ("Lorem oopsum," the abashed B&A editors wrote.) Turns out the passage doesn't just look like real Latin, it is real (although slightly scrambled), and from a famous source. This news came from Richard McClintock, a Latin professor turned publications director at Hampden-Sydney College in Virginia. Curious about what the words meant, McClintock had looked up one of the more obscure ones, consectetur, in a Latin dictionary. Going through the cites of the word in classical literature, he found one that looked familiar. Aha! Lorem ipsum was part of a passage from Cicero, specifically De finibus bonorum et malorum, a treatise on the theory of ethics written in 45 BC. The original reads, Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit . . . ("There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain . . .").

McClintock recalled having seen lorem ipsum in a book of early metal type samples, which commonly used extracts from the classics. "What I find remarkable," he told B&A, "is that this text has been the industry's standard dummy text ever since some printer in the 1500s took a galley of type and scrambled it to make a type specimen book; it has survived not only four centuries of letter-by-letter resetting but even the leap into electronic typesetting, essentially unchanged." So much for the transitory nature of content in the information age.

Just one problem. When I spoke to McClintock recently, he said he'd been unable to locate the old type sample in which he thought he'd seen lorem ipsum. The earliest he could definitely trace back the passage was Letraset press-type sheets, which dated back only a few decades. But come on, you think graphic arts supply houses were hiring classics scholars in the 1960s? Well, maybe they were. But it's easier to believe that someone at Letraset simply copied the text from an old hot-type source. We're now faced with the mere technical detail of figuring out which one.

--CECIL ADAMS

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Сегодня на Западе этот текст используют практически все дизайнеры, набирающие рыбу латиницей. Абзац считается каноническим во всех справочниках по типографике, предлагается к использованию в статьях, посвященных изготовлению верстки при отсутствии финальных текстов. В руководствах по работе с фирменным стилем крупных международных компаний именно с этих слов начинаются образцы верстки. Существуют даже издания с названием Lorem ipsum.

Есть только одна проблема — этот текст безнадежно далек от оригинала. Он даже уже не родственник 32-го абзаца первой книги цицероновского трактата:

Sed ut perspiciatis, unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam eaque ipsa, quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt, explicabo. nemo enim ipsam voluptatem, quia voluptas sit, aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos, qui ratione voluptatem sequi nesciunt, neque porro quisquam est, qui dolorem ipsum, quia dolor sit, amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt, ut labore et dolore magnam aliquam quaerat voluptatem. ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? quis autem vel eum iure reprehenderit, qui in ea voluptate velit esse, quam nihil molestiae consequatur, vel illum, qui dolorem eum fugiat, quo voluptas nulla pariatur?

Интересно узнать, в какой момент слова из середины предложения (dolorem ipsum) стали началом типографского абзаца (Lorem ipsum).

Если же вы используете в своей верстке именно неправильный вариант (а кто мог знать, что правильный совсем иначе выглядит?), убедитесь, что в нем нет ничего непристойного — за годы модификации этого рыбного текста многие шутники чего только не повписывали туда.

Все-таки, lingua latina non penis canina est.

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Copyright © 1997—2005 Артемий Лебедев
Электропочта: tema@tema.ru

Могу предположить, что Ваши заказчики просто заполнили этими словами ту часть текста, что пока еще в разработке, т.е. текст не готов, а надо показать, где он будет находиться. В Вашем случае это заголовок (т.к. его еще не придумали).

А?