People in the UK must stop thinking of science as too difficult and scientists as elitist, the science minister Lord Drayson said today.He has enlisted the help of celebrities – including authors Terry Pratchett and Bill Bryson, and the celebrity chef Heston Blumenthal – to change attitudes towards the subject.They will meet ministers in Downing Street today to launch the government's Science: So What? So Everything campaign.He said: "Continued success in science and technology is vital to our future – and yet there is still a perception among many of our people that science is too clever for them or elitist in some way."The UK was second only to the US in its scientific discoveries and inventions, noted Drayson. "We must challenge myths like these if we are to build a prosperous, science-literate society, able to tackle the difficult issues that modern science presents and work them through to create.

ох уж эти британские ученые. никто их и не воспринимает как too clever. можно было бы не тратить деньги на пиар-кампанию