Retailers who embrace internet strategies and applications (particularly in online sales), while retaining and growing a strong store-based training program, are experiencing real growth.
This business model is referred to as the “click and mortar”approach and results in significant new growth, thanks to online sales from an internationally distributed web-based market instead of a local consumer base.
The proliferation of internet-based businesses is growing and eating into the revenue of “brick and mortar” retail stores that can’t compete because they don’t have online capability.

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