charging "what the traffic will bear"(The maximum amount that customers are willing to pay. // an excessive but obtainable price // ‘All the traffic will bear' is a business practice where the seller charges the buyer a price that seems to be a little excessive but is well within the range which the buyer is ready to pay for the product or service. This practice enables the seller to charge a price as high as possible, while still staying within the limit.: We've got to charge what the traffic will bear. We're in this to make a profit, after all!'More)
