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соединение созвучных слов | |||
парономазия; каламбур; игра слов | |||
анноминация | |||
паронимия (приём стихотворной речи) | |||
English thesaurus | |||
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Is a form of word play that deliberately exploits ambiguity between similar-sounding words for humorous or rhetorical effect. see also pun |